Towards a diachronic-synchronic view of future communication policies in Africa.

Democratic communication policy Africa cannot be exploited by nations that have a technological edge. Traditional, indigenous systems have to be analyzed by a diachronic-synchronic study to establish more effective communication systems for Africa. It is proposed in this diachronic- synchronic view that communication is a cultural transaction and transmission taking place over time. Old processes are synchronized with modern technology resulting in the closure of the cultural gap between traditional and modern societies. Traditional communication processes have been ignored for too long and communication as an industry has become an elite enterprise boasting expensive gadgets (television and radio, newspapers and magazines). Communication is culture, since it is a manifestation of the cultural norms of society. This monopolistic pattern of cultural or media imperialism is pervasive in the Third World. Communication theory is a multidisciplinary field which strongly reflects the music, art, religion, etc. of the society. The communication of religion has become a big cultural activity worldwide, and televangelism is a significant feature of it, although it strictly controlled in Nigeria despite the pervasiveness of religion in society. The traditional communication system consists of the village council of elders and chiefs and the gongman as a broadcaster or reporter. Modern communication systems utilize television, satellite systems, and computers. These powerful instruments, however, have become liabilities in Third World countries. Dominating powers sell these instruments of power and culture to a people who pay for the equipment by foreign loans. A very grave communication problem in Africa is the low literacy rate and the preeminence of foreign languages as the only medium for reaching majority of the literate public. The culture of the poorer nations is often distorted. Exhibition of Africa culture is rare, and Western culture is transmitted to poor nations through satellite systems. Perhaps a moratorium on all cultural, technological and media hardware of little value to the national objective should be declared to be followed by a renewal of faith in an authentic, indigenous culture.